*Zattoo brings* FAST-Channels and DAS to Stadtwerke Konstanz
taking innovative technologies to the regional provider
Zattoo wins Epic Malta, underlining European ambition
Berlin/Zurich, May 12, 2023 - Zattoo, one of the leading TV-as-a-service platforms in Europe, is expanding its cooperation with Stadtwerke Konstanz GmbH, a new customer only since November 2022, towards co-development of the municipal energy provider's SeeConnect TV offering. With the next stage of the cooperation, the regional provider now also obtains Dynamic Advertising Substitution and FAST-Channels from the successful Swiss company.
With Free ad-supported Streaming TV (FAST), Stadtwerke Konstanz can now provide TV content free of charge, even outside of subscriptions or bundled products. FAST channels, as so-called 24/7 channels composed of video-on-demand content, are financed by dynamically played-out advertising, giving IPTV providers the opportunity to provide their end customers with a broader range of TV content and at the same time participate in advertising discounts. With the launch, seven FAST channels will be added to Stadtwerke Konstanz's offering.
Dynamic Advertising Substitution (DAS) also offers the company the opportunity to replace advertising already in a broadcaster's content stream in a way transparent to the end user. This offers benefits to all parties involved: Advertisers and broadcasters can tailor their advertising campaigns more accurately to the user in terms of timing and content, while Stadtwerke Konstanz gains access to a sustainable revenue model, and users retain a traditional advertising experience with the benefit of greater personalization. Zattoo has integrated DAS technology into over 20 channels in the German-speaking region. This portfolio will grow in the coming quarters.
"The extended partnership with Stadtwerke Konstanz is a successful example of fast and effective collaboration between our customers, our content partners and Zattoo ", said Jörg Meyer, Chief Commercial Officer at Zattoo. “In the ongoing development of our TV-as-a-Service platform, we are focusing on new technologies that allow regional providers to grow quickly and in a particularly customer-friendly way in highly competitive markets all over Europe. With this, a supposedly ‘small’ providers like Stadtwerke Konstanz can become one of the first IPTV providers in Germany with FAST channels and DAS technology.”
"We are very excited about the integration of FAST channels and DAS in Stadtwerke Konstanz's Zattoo-IPTV product," said Damian Lohmann, Senior Manager Partner Relations. “We are united with both companies by years of successful cooperation using innovative technologies in new high-quality entertainment products. This pioneering role is strengthened enormously by the current step and will benefit all network operators organized in DNMG and their customers in the future.”
Zattoo will also present its current offering at the ANGA COM broadband trade fair in Cologne from May 23-25, 2023. Visit us at booth A11 in hall 7 or make an appointment right here.
About Zattoo
With over 30 customers of its TV platform and several million monthly active users, Zattoo is one of the leading TV-as-a-service platforms in Europe. Customers include 'Tier 1' operators such as 1&1 in Germany, Eir in Ireland, Salt in Switzerland and Monaco Telecom, for whom Zattoo offers fully hosted and managed IPTV, OTT and TV-as-a-Service offerings via a 'white label' product with state-of-the-art features and applications across all relevant devices: Android TV for operator set-top boxes, as well as Apple TV, Amazon Fire TV, Smart TVs and mobile devices (iOS / Android / Windows 10).
Zattoo was recognized for its achievements in 2020 with the Technology and Engineering Emmy® Award from the National Academy of Television Arts and Sciences in the US. Zattoo is also the first certified carbon-neutral TV streaming provider, actively promoting the carbon-neutral TV of the future.
For more information about Zattoo, please visit https://thetvplatform.zattoo.com/ or hanns.schempp@zattoo.com.
About Deutsche Netzmarketing GmbH
With over 210 members and up to 5.9 million households, DNMG is the largest marketing organization for medium-sized and municipal operators of cable TV and Fttx networks in German-speaking countries. As the central interface between broadcasters and cable network operators, DNMG ensures efficient contract implementation and serves broadcasters and cable network operators as a central point of contact for all contractual issues.
For more information on DNMG, please contact https://www.dnmg.de or lohmann@dnmg.de.
